OnLine Take Out food ordering is a service that has truly proven itself in providing overall customer approval
and satisfaction. Customers and restaurants alike share the benefits of OnLine Take Out ordering. Below are
the most reiterated benefits for both customers and restaurants based on the latest research and survey
respondents.

Reported Customer Benefits Include:
  • Less frustration without lengthy phone ringing, hold times, busy signals or busy staff
  • Elimination of any communication problems either with the order or order-taker
  • Customers maintain control of their order, leisurely reviewing the OnLine menu at their convenience
    and in greater detail.
  • OnLine menus are open 24/7 allowing customers to place "future" Take Out orders.
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OnLine Take Out Food Facts

Reported Restaurant Benefits Include:
  • Restaurants with OnLine menu ordering reported a 20-30% increase in their Take Out sales
  • OnLine Take Out ticket totals were generally more liberal than Take Out orders received by telephone
  • Take Out order errors were basically eliminated with OnLine orders and fewer customer complaints
    were received with OnLine Take Out orders
  • Staff spent less time on the phone completing Take Out orders and reviewing menu options, allowing
    them more time to devote to their Dine-In customers and other responsibilities
  • Restaurants with OnLine menu ordering reported increased customer loyalty with return business and
    greater customer satisfaction, especially when loyalty programs were combined with OnLine ordering
Reported by Franchise Direct in an independent study of the Take Out and Delivery industry
                              
                                  Eating In Is The New Eating Out
"Consumers want the “eat out” experience of quality food but are saving money by eating food delivered to
their home. According to the market research firm NPD Group’s 2009 study A Look into the Future of Eating,
the number of restaurant meals eaten at home is expected to grow by 20% in the next 10 years. The
increase of at home leisure activities has been a key growth driver in the take-out and delivery franchise
sector."
                                           Industry Background
"Take-out and delivery is an effective way for a restaurant franchise to increase sales. According to the
National Restaurant Association’s 2009 Restaurant Industry Fact Sheet, 69% of adults said purchasing
meals from take-out and delivery restaurants makes it easier for families with children to manage their day-
to-day lives."

                                      Technology and Innovation
"The internet offers restaurant franchises and businesses a new market in which to reach potential
customers. Increased trust in online purchasing and the introduction of new e-commerce platforms offers the
benefit of convenience to consumers. An increasing number of online users in the US will order food online.
It is predicted that the internet, interactive TV and text-messaging
will eventually overtake telephone
ordering of collection and home delivered foods
. It is therefore important for a business to promote
themselves online and through new media."

Read the entire
Take Out and Delivery Franchise Industry Study.
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